iPod moment?

 Recently so much has been written about micropayment-model for newspaper. I guess the origin came from the success of itunes but the recent launch of Kindle 2 definitely reignited discussion. 

 In this week's The Economist magazine put out a story, titled  'Electronic books are popular. Will newspaper follow?' 

 It argues unlike books, newspaper readers expect its online editions to be free.  They are so accustomed to bouncing around the world of free content. 

Even if people are willing to pay a few cents for news, it is doubtful that journalism can live without ads. After all newspapers are in the business of delivering eyeballs to the advertisers.